How do you say small cakes or cupcakes in Italian?!

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Tortina

"Tortina" (literally, "small cake", plural: "tortine") is a generic name, but other names, according to the specific kind of cake, are more common: for instance, "crostatina/e" is for jam or custard tart or similar, with jam, custard or pieces of fruit above a shortcrust pastry.
When the cake is a very small pastry (and made with their own specific recipe) the correct term is "pasticcino/i", like this ones
http://immagini.p2pforum.it/show.php/320…
http://croccworld.dailypatrizia.com/blog…
http://www.cookaround.com/yabbse1/entry.…
The last image represent a kind of "pasticcini" that actually can be considered a kind of "biscotti", but when done in a cake shop are known as "pasticcini secchi" ("dried", since they don't have a fill).
A synonym of "pasticcino/i" is "pasta/e", just like spaghetti, etc, and is very commonly used in Italy, but I suppose it may be confusing for English speakers.

I'm Italian

I believe it would be piccoli torta.

piccola pasticceria