Why does Yorkie Bar advertise its chocolate bar as "Not for Girls"?!
Why does Yorkie Bar advertise its chocolate bar as "Not for Girls"?
Answers:
From the late seventies on Yorkie's main advertising campaign featured big, hunky (male) long distance lorry drivers biting into the snack. This didn't really fit with the supposedly politically correct cultural consciousness of youth in the eighties but by the mid-nineties 'lad culture' found the media able to promote imagery that had previously been dubbed as 'sexist', under the guise of it being used in an ironic way.
The 'Not For Girls' line is a succinct example of this irony. Everybody knows that chocolate bars can be eaten by men, women, boys and girls alike. So it is partly an allusion back to the lorry drivers which kind of said the same thing, without being so obviously ironic.
It raises a lot of questions. It is a heavily sexist advertising line but is so obviously tongue-in-cheek as to suggest that 'sexism' and any debate over gender equality is a thing of the past, which it probably isn't.
Cause it's a manly piece of chocolate or something like that.
Because men think if we see anything that big we'd pass out ha ha ;-)
because its to big for u lil delicate girls to eat
I saw that the other day, it's an imported chocolate bar from England (I'm in the U.S.)
My boyfriend tried it, he said it was just ok. So evidentally, us girls aren't missing anything ;)
it might teach them to do naughty things
Because its Chunky.
Why does Diamond only insure Women Driver?
coz its for men
lol @ awaywiththefairies :-) yes its apparently too chunky and big for us delicate females lol
Because you are not used to having something in your mouth so big
I dunno, probably cos some sexist man is the boss @ the Yorkie factory. I don't take any notice though - I love them. They had a limited edition one out a few months ago with minty pieces in - mm-mm!!
Yes, it does seem weird when girls generally love to gorge themselves on chocolate, whereas real men only eat meat.
It was supposed to be too big and chunky for girls. It wasn't a terribly funny slogan when it first came out, it isn't now.
Of course the real reason girls don't buy Yorkie is because it tastes horrible. Cheap chocolate - yuk.
You know all about Eve & The Apple!!!
It's the advertiser's way of tempting you, by saying you can't have it!!!
... it sure worked on my wife!!! :-p
So you'd remember it! And some would see it as a challenge and buy one.
Reverse tactics....
I live in the USA.
who cares about there marketing plans
Don't you think they are the best tasting BAR in the world.
Just love them but the store that i would buy them at just closed I don;t know what I'm going to do.
maybe drive to the UK and bring home a trunk full anyone have there web sit address
When it was first marketed, the ad was aimed a big hunky truckers! Don't ask me why, so I suppose it's something to do with that.
One of it's ingredients cause women to grow facial hair.
Only joking
I'm sure that it because they mean their chocolate is not for the squeamish or fussy pots. Anyway we all know we girls are not all like that so there.