When and why did "Rice A Roni" become the San Francisco treat?!


Question:

When and why did "Rice A Roni" become the San Francisco treat?

I always thought it was strange during the commercial for the side dish "Rice A Roni", that the announcer said "Rice A Roni, the San Francisco Treat". I was wondering when they started calling it that and why?


Answers:

Great Question!

This is very interesting! Read the article from their website:

They tell you the entire history and how they associate the product with SF/Cable cars.

http://www.ricearoni.com/rar_aboutus/fou...

http://www.ricearoni.com/rar_aboutus/san...


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