Since when did Wrigley start making Juicy Fruit yellow? It used to be beige?!
Answers: I noticed it maybe about a year ago. I was wondering the same thing... it's a pretty yellow though.
as with everything, change, to make more eye appealing...duh, you see it for about two seconds after you open it.
I haven't bought it in years. When I did it was beige. Why the change?
That sounds like the banana gum I use to buy. Remember that stuff?
MAYBE THEY PUT MORE FLAVOR OR FOOD COLORING