Sainsburys?!
Answers: what is their strapline? Taste the difference OR Try Something New Today or both? hmm...
'Taste the difference' is advertised on their products and 'Try Something New Today' is used in the commercials by Jamie Oliver.
try something new today. taste the difference is their brand of food
Taste the difference is what they call the higher quality range.
Try Something New Today is the company slogan.
I love sainsburys!
Try something new today
Taste the difference is the good food :)
I buy some cashmere jumpers from there to snuggle in them!
I think try something new today is their strap line but taste the difference is their top range product offering, most retailers offer a good better best approach i.e good = basics better = their standard range and best = their top offering with more emphasis placed on provenance of the ingredience and the indulgant side of the product.
There's nothing new or different about Sainsbury's.
Not bothered either way. I like Sainsbury's.
I remember when it used to be "Good Food costs less at Sainsbury's"!!
Rip off their customers and their staff!!
For their organic range it's "So expensive" !