Names differ opposite ends of country..WHY?!


Question: I'm from California where we have Carl's Jr. and Dreyers ... but i'm living in Pennsylvania with Hardee's and Edy's. They both have SAME website (just with different name on top) and same menu, same everything - just different coast. Does anybody know the purpose of this??


Answers: I'm from California where we have Carl's Jr. and Dreyers ... but i'm living in Pennsylvania with Hardee's and Edy's. They both have SAME website (just with different name on top) and same menu, same everything - just different coast. Does anybody know the purpose of this??

A popular example of this is Best Foods and Helmann's mayonnaise. One was popular in the east and the other was popular in the west. When one company became big enough, it bought the other, but decided to keep the local names for each market to maintain customer loyalty.

I think this is often the case when a company buys another one in a different region. In order to keep customer brand loyalty, they will continue with the name of the original product, and often use the original label as well. That way, people are comfortable buying the same product that they have always bought.

Another example would just be the difference in names of products, like pop, soda, cola, coke, soda pop, etc... People will tend to use the name or brand that is most familiar to them, even when they move to a different region.

Because at some point someone else in that area had a name similar to theirs and they have to get something else to have the right.
Also the keep names people are comfortable with, it seems Carl's bought Hardees or vice versa and instead of changing the name they left it

Hardee's was bought out by the company owning Carl Jrs. Wiki has a long and precise history of the growth, expansion and sell-offs.





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