Can any one tell me the reason why Mars changed the name of a Marathon bar to Snickers?!
I still call them Marathon!. (This is for uk people only)Www@FoodAQ@Com
Answers:
One word for you - Europe!!!
They also changed
Jif to Cif
Oil of Ulay to Oil of Olay
Opal Fruits to Starburst
leave my sweeties alone, they get confused when you change their names!!Www@FoodAQ@Com
They also changed
Jif to Cif
Oil of Ulay to Oil of Olay
Opal Fruits to Starburst
leave my sweeties alone, they get confused when you change their names!!Www@FoodAQ@Com
In the UK and Ireland, it was originally sold under the name "Marathon"!.[3] Mars standardised many of its global brand names and the name was changed to Snickers!. For a few months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper!.[citation needed]
For eighteen months thereafter, both names were retained on the wrapper — first with "Marathon", then with "Snickers" in larger letters!.[3] The change of name attracted some criticism in Britain, and became a common cultural referenceWww@FoodAQ@Com
For eighteen months thereafter, both names were retained on the wrapper — first with "Marathon", then with "Snickers" in larger letters!.[3] The change of name attracted some criticism in Britain, and became a common cultural referenceWww@FoodAQ@Com
wasnt it either because there was already another choc bar called marathon, in another country, and they wanted to sell marathons there so had to change the name!?!? summit like that any way - i still call it marathon, and opal fruits, oil of Ulay etc etcWww@FoodAQ@Com
Mars standardised it's brands!. For a few months before the change they put the words "internationally known as Snickers" on the side of the Marathon wrapper!.Www@FoodAQ@Com
I know you said for UK people only, but I still wanted to answer!.!.!.It was so it would be the same name in all countries, we still have a marathon bar here in the US!.Www@FoodAQ@Com
Perhaps because it was always branded as Snickers in other countries and was a popular candy so they brought the UK version under the same name-umbrella!?
CheersWww@FoodAQ@Com
CheersWww@FoodAQ@Com
Good question!.!.
It's a bit like where I work they used to call me 'Martin' as that is my name!.!.!. Now they call me 'ThickO' Bloody annoying if you ask me!.Www@FoodAQ@Com
It's a bit like where I work they used to call me 'Martin' as that is my name!.!.!. Now they call me 'ThickO' Bloody annoying if you ask me!.Www@FoodAQ@Com
Because it was called Snickers in the US & in mainland Europe!. It was to bring us into line with them!. Same as when Jif became Cif & Oil of Ulay became Oil of Olay!.Www@FoodAQ@Com
the m,d thought snickers sounded better so he changed it,Www@FoodAQ@Com