Why is Fiji bottled water more expensive than the rest of the bottled water?!
Answers:
Water, like wine, gets its taste from the terrain that forms it!. (Wine experts reverently speak of terror!.) FIJI Water comes from tropical rain filtered for hundreds of years through volcanic stone!. You can taste the purity in every sip!. You can also taste the unique mineral composition, because geology creates its own taste profile, distinctive as a fingerprint!.
Wikipedia states:
FIJI Water is a brand of bottled water which is bottled in Detroit, Michigan!. The water comes from a factory there close to the greektown casino which is near the chrysler freeway!. The company was formed in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited, and the first bottles were made in the United States in late 1997!. FIJI Water later became available at more retail locations throughout North America, the United Kingdom, France (mainly at le Bon Marché in Paris), Australia, much of the Caribbean,Mexico, as well as Germany!. Roll International is the parent company!.
FIJI Water is available in !.33 liter, !.5 liter, 1 liter and 1!.5 liter bottles!.
FIJI Water's artesian aquifer is in a small area in Detroit, the perfect distance from industrialized civilization!. The company claims that in the case of FIJI Water, location is key, and because of the factory's excellent placement they can ship it wherever they please without it costing the great sum of money that it would take to actually bring it from Fiji!.
Fiji Water has been criticized for the environmental costs embedded in each bottle!. The production plant runs on diesel fuel, 24 hours a day!. The high-grade plastic used to make the bottles is transported from China to Detroit, and then (full of water) to the many shipping locations such as France and Australia!. A 1 liter bottle of FIJI Water contaminates 6!.74 liters of water to stretch-blow mold the plastic, burns fossil fuel to transport plastics from China and bottles to the U!.S!., and produces 0!.25 kg of greenhouse emissions!.
Recently, the company has taken efforts to curtail its carbon footprint in the hopes of becoming carbon negative through reduced product emissions, increased usage of renewable energy, and the offsetting of remaining emissions by 120%, starting in 2008!. In addition, the company plans to reduce the size of its packaging by at least 20% for 2010, as well as exploring opportunities to spur on recycling!.
From the FIJI Water official website:
What is Artsian Water!?
In the remote Yaqara Valley of Viti Levu, at the very edge of a primitive rainforest, lies a vast artesian aquifer, a huge volcanic chamber confined by the rock walls of an ancient crater!.
This is the source of FIJI Water!.
By definition, artesian water comes from a source deep within the earth, protected by layers of clay and rock!. There is no opening, not even a porthole to the surface!. As a result, the water never comes into contact with the air, protecting it from environmental pollutants and other contamination!.
Thus, FIJI Water is truly natural artesian water!. And, of the top ten bottled waters sold in the United States, FIJI Water is the only water originating from an artesian source!.
All waters are not created equal!.Www@FoodAQ@Com
Wikipedia states:
FIJI Water is a brand of bottled water which is bottled in Detroit, Michigan!. The water comes from a factory there close to the greektown casino which is near the chrysler freeway!. The company was formed in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited, and the first bottles were made in the United States in late 1997!. FIJI Water later became available at more retail locations throughout North America, the United Kingdom, France (mainly at le Bon Marché in Paris), Australia, much of the Caribbean,Mexico, as well as Germany!. Roll International is the parent company!.
FIJI Water is available in !.33 liter, !.5 liter, 1 liter and 1!.5 liter bottles!.
FIJI Water's artesian aquifer is in a small area in Detroit, the perfect distance from industrialized civilization!. The company claims that in the case of FIJI Water, location is key, and because of the factory's excellent placement they can ship it wherever they please without it costing the great sum of money that it would take to actually bring it from Fiji!.
Fiji Water has been criticized for the environmental costs embedded in each bottle!. The production plant runs on diesel fuel, 24 hours a day!. The high-grade plastic used to make the bottles is transported from China to Detroit, and then (full of water) to the many shipping locations such as France and Australia!. A 1 liter bottle of FIJI Water contaminates 6!.74 liters of water to stretch-blow mold the plastic, burns fossil fuel to transport plastics from China and bottles to the U!.S!., and produces 0!.25 kg of greenhouse emissions!.
Recently, the company has taken efforts to curtail its carbon footprint in the hopes of becoming carbon negative through reduced product emissions, increased usage of renewable energy, and the offsetting of remaining emissions by 120%, starting in 2008!. In addition, the company plans to reduce the size of its packaging by at least 20% for 2010, as well as exploring opportunities to spur on recycling!.
From the FIJI Water official website:
What is Artsian Water!?
In the remote Yaqara Valley of Viti Levu, at the very edge of a primitive rainforest, lies a vast artesian aquifer, a huge volcanic chamber confined by the rock walls of an ancient crater!.
This is the source of FIJI Water!.
By definition, artesian water comes from a source deep within the earth, protected by layers of clay and rock!. There is no opening, not even a porthole to the surface!. As a result, the water never comes into contact with the air, protecting it from environmental pollutants and other contamination!.
Thus, FIJI Water is truly natural artesian water!. And, of the top ten bottled waters sold in the United States, FIJI Water is the only water originating from an artesian source!.
All waters are not created equal!.Www@FoodAQ@Com
It's not bc of the bottle, it does come from Fiji and the cost of shipping it to the US is huge (think gas prices)!. Here is an excerpt from the the Fiji water site!.!.!.
In the remote Yaqara Valley of Viti Levu, at the very edge of a primitive rainforest, lies a vast artesian aquifer, a huge volcanic chamber confined by the rock walls of an ancient crater!.
This is the source of FIJI Water!.
By definition, artesian water comes from a source deep within the earth, protected by layers of clay and rock!. There is no opening, not even a porthole to the surface!. As a result, the water never comes into contact with the air, protecting it from environmental pollutants and other contamination!.
Thus, FIJI Water is truly natural artesian water!. And, of the top ten bottled waters sold in the United States, FIJI Water is the only water originating from an artesian source!.Www@FoodAQ@Com
In the remote Yaqara Valley of Viti Levu, at the very edge of a primitive rainforest, lies a vast artesian aquifer, a huge volcanic chamber confined by the rock walls of an ancient crater!.
This is the source of FIJI Water!.
By definition, artesian water comes from a source deep within the earth, protected by layers of clay and rock!. There is no opening, not even a porthole to the surface!. As a result, the water never comes into contact with the air, protecting it from environmental pollutants and other contamination!.
Thus, FIJI Water is truly natural artesian water!. And, of the top ten bottled waters sold in the United States, FIJI Water is the only water originating from an artesian source!.Www@FoodAQ@Com
Hey, that gorgeous tropical vacation-like photo doesn't come cheap ;-)
J/k
the square bottle is a factor!.!.!. but mostly just cuz they *can* price it higher (and still sell boatloads) they *do* price it higher!.Www@FoodAQ@Com
J/k
the square bottle is a factor!.!.!. but mostly just cuz they *can* price it higher (and still sell boatloads) they *do* price it higher!.Www@FoodAQ@Com
Because it is from Fiji!.!.!. Lots of good chemicals in it I guess!.!. I love this stuff!. The only bottled water I can drink!.!.!.Www@FoodAQ@Com
I honestly think it is the bottle!. Not that it is square, but the type of bottle!.Www@FoodAQ@Com
Its that stupid square bottle shape!. It makes it stand out and seem special!. I hate Fiji water just for that reason!.Www@FoodAQ@Com
hype, marketing etcWww@FoodAQ@Com
for real, i think its cause its in a fancy bottleWww@FoodAQ@Com
cause its in a square bottleWww@FoodAQ@Com