Why do you never get many Watermelon based soft drinks, like squash or diluted juice?!

One of the other issues with watermelon and drinks is it's difficult to replicate an artificial flavor that tastes good. A company isn't going to spend extra effort to produce a product with a limited market. Actually, come to think of it look up jones soda they might have a watermelon. Now if only there was a watermelon cupcake.

>You have an excellent question. I do know that flavor companies in the flavor industry routinely carry watermelon. I think the answer lies in how food business looks at their lineup in terms of what the public most demands. This goes not only for soda, pop and juice drinks, but also for things like ice cream flavors, cereal types and brands, jams and jellies and anything else where there is a lot of product broadening and choice. Most marketing departments scope in on the top 5 or 6 flavors that the public demands, consumes or is willing to pay for you see...and so if they created a watermelon drink, they would have to spend a LOT of money to market, advertize (in England, it is spelled advertise) and promote something which the public is not generally familiar with. Further, are the costs of creating formulas that are acceptable, doing extensive taste testing, spending tons of money on labels, distributors, brokers and on top of that...trying to get retail marketers to put it on their store shelves. There is a lot of stuff going on here that the public isn't aware of in trying to just market one new thing. With money tight in a bad world economy, it doesn't make sense from an accounting standpoint to risk money on something which has an unsure future...I am sure that is what business accountants would be saying, and marketing and sales departments do not want to take away from their normal strong lines...because if you normally drink lets say orange juice and now you have watermellon, and you buy the watermellon, the orange juice doesn't get purchased and so your strong line of products is weakened. IN a normal strong economy, companies can take the short term hit in income in order to risk or gamble on new or questionable products, but when the economy sours, they pull their marketing money in by the bull horns and wait it out. But to be frank, the real reason is probably public demand in a flooded market.