Why is Kit Kat a best selling chocolate bar?!


Question: Why is Kit Kat a best selling chocolate bar?
I am doing some qualitative market research for uni and would like to hear opinions on the reasoning behind Kit Kat's popularity.

Answers:

Best Answer - Chosen by Voters

It tastes unique
and is good

~



Plus it is produced and sold all over the world from North America, Europe and Asia, in Japan it is very popular and they have flavours like Green tea, Umeboshi plum, Calipico and even Custard, here in Canada we make ours here in Toronto ON where I live, we have the regular, dark, orange and a Kit Kat Chunky, it is like one giant finger of a normal bar, it is gotten more popular in the US since Nestle took over the Rowntree UK operations in the 1980's.



Through the series of extention stratagies made to make a large product variation, i think kit kat has had a 40 yeAr mature stage in the product life cycle. Also they are consistantly sold EVERYWHERE. with moderate pricing.
I think its loyalty that keeps it going.

Bus student



YES kit kat is popular but cant say a best selling one

it surely is good one,
sale is because of good advertising, packaging, sometimes brand loyalty

ONE MORE BUT IMPORTANT REASON

YOU CAN SHARE IT EASILY - BECAUSE ONE 5 RS. PACK CAN BE DIVIDED EASILY INTO THREE

SO IF U DON'T WANT TO EACH MUCH BUT STILL WANT TO

U CAN DIVIDE EASILY



Kit Kat is one of the oldest brand names and dates from the beginning of the last century and as such is "trusted" a similar title applies to Mars bars.



I had no idea it was that popular. My preference is dark chocolate. But I do enjoy a Kit Kat once in awhile. What I like most about it is the crunch. It's sort of like a candy and a crisp cookie Mmmm what's not to like!



mm kit kat... my fave is kit-kat orange.

weirdly enough, whoever said it was a girly name, did you know in the 18th century there was a raunchy club for english aristos called the Kit-Kat Club? Saucy devils they were too.



moms prefer them to other bars because you can easily divde them up amongst the kids thus limiting the amt. of chocolate the kids get and kitkat is also great for school lunches because its peanut free.



so sweet flavour of kit kat is resean behind the papularity of kit kat.



Easily dividable and crunchy, nice red packaging

my tummy



I'm going to go with the answer "It's delicious!" Or maybe there's a trace amount of an addictive drug in it.

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Both.
Very delicious & is cheaper than cadbury,
mars, lindt etc
also nestle is a trust worthy brand



It's freakin delicious!!



Really? Didn't knew that. However, I think it's because it's a bit cheaper than the other "good" type of chocolates.



I prefer Mars. It probably sells real well because of the name. Kit Kat sounds like a girly brand for... Girls...



becourse its tasetty and i like to ated thems and there cranchyness



Cos its luuuush!




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