Why does pepsi keep...?!


Question:

Why does pepsi keep...?

Pepsi keeps changing the outside of the can...y?


Answers:
To give it more style instead of boring blue...

Because people are suckers. A lot of R and D goes into the styling of products. Brand recognition reigns supreme.

I've never seen this happen. Try the 2 liter bottle.

Marketing approach. With themes close to the hearts of teens and young adults, such as sports, music, fashion and cars.

"On the surface, this might look like a packaging update, but it's much more than that. We're changing the way we interact with consumers - and now we're doing it on their terms," said Cie Nicholson, senior vice president and chief marketing officer of Pepsi-Cola North America. "When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most."

I think Pepsi tries really hard to sell on the visual because the sales prove that coke, (who does not change much) still sells more. Even I, that love coke, had some desire to drink a Pepsi just because of the look.

Basically playing with consumers mind.

try the bottled pepsi instead.




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