Rice Crispies advert?!

Rice Crispies advert?

Who is the man in the current Rice Crispies advert? he say in it that he used to be in a band. who is he and what band was he in?

I got this email from Kellogs.

Dear ******

Thanks for your email.

The man in the Rice Krispies advert was in a boy band called 87' Rich street, London records and he was a backing singer and dancer after that for Dead or Alive for 1 year and he did lots of promotions and dancing.

Thanks again for contacting us and for your interest in our advert.

Kind regards
Heather Davies
Consumer Services Representative