How can watermelons cost just ￡1.00?!

How can watermelons cost just ￡1.00?

My supermarket is selling big watermelons for just ￡1.00 - not on offer; that's their price this season (and they taste perfect). In the 80s watermelons cost ￡5.00 or more & they were a real treat that we bought just once a year. In the 70s they were so dear you couldn't even see a whole one as they only sold slices! These days they cost just ￡1.00 for a whole melon & I can't understand how that can be? Surely the farmer must get only 10p each for them at that price, because they're very heavy & need to be transported with care & refrigeration a long distance, so surely this costs a lot of money, then the shops get their profit too. How can watermelon farmers survive on so little money + how can the price be so cheap these days + with a high CO2 cost in transport & refrigeration shouldn't the price be even higher these days??

1 day ago
HEY AMERICANS!! We're talking Sterling here, NOT Dollars - We're talking UK watermelons and we get most of ours from Spain and warm regions of Europe. You get yours from Thailand, etc, so maybe that's why you still pay more. We have an EU farming thing going on that makes farmers grow too much food for too little return. USA should get their melons from Mexico as it'd be cheaper.

The supermarkets can afford to sell them at a low price nowadays as there is more of a demand for them and as the demand increases, so do the economies of scale.

Also, don't forget, the supermarkets are becoming more powerful and as such, they can push down prices as far as they can. Thats why they are almost bankrupting some farmers.