Sell food to supermarket?!

Sell food to supermarket?

I make chocolate.. darn good chocolate. How do I sell it to supermarkets that vary in size from several to hundreds of chain stores? Please provide link if possible.
Thanks,
David

I do sales for a company that sells snack items, so this is what I would do. Your best bet may be locally owned specialty or gourmet shops. You'd be more likely to ask for a premium price at these and get them...with these stores, typically the owner is who does the grocery buying, but sometimes the manager can, you will just need to ask. For a larger supermarket, call and ask for the grocery manager. Speak to the grocery manager and ask if they do the grocery buying for the store. If they do, there's your person, if not, ask who does. You may end up having to call a corporate headquarters, and speaking to the grocery buyer there. Be sure to have all your info prepared - package size, cost to the buyer, targeted retail price and what the stores margin will be (how much they will make off of it and what the margin% is. A nice colorful brochure can come in really handy, and be prepared to mail or drop of samples of your chocolate - they are going to want to try it first, usually. Don't be discouraged if you have to do some tracking-down of the person you need to speak with, be sure to get names, and be prepared to deal with "no's". Have answers to objections ready - in case they say they already carry a lot of chocolate, or they don't have a market for it..whatever! Have your reasons ready to go! I hope this all helps - I spend a lot of my day trying to find who I need to talk to, and convincing them they need our product! Oh...also, if you are dealing with someone who actually works at the store, be concious of when you call - you don't want to call during their busy times! Best of luck to you - I hope you do well!