How come they don't put prizes at the bottom of cereal boxes anymore?!
How come they don't put prizes at the bottom of cereal boxes anymore?
Answers: I think adults got sick of dumping out all the ceral into large bowls because the kids were begging for the toy. After many complaint letters they changed. Just a theory. Actually many cereal boxes still do, like Captain Crunch etc. I can't say for sure, but I'd bet that someone swallowed something and sued a cereal company over it, so now you have to collect and send in 10 box tops before yu can get anything. How come Cracker Jack toys suck now? i dint know maybe to expensive but i feel bad because now all kids get in box code where play online or have to send out for toys it sucks i still eat kid cereal and wish i had a sticker or something in the bottom of the box(i think sometime u do get toys but it is only promotional stuff) There are many reasons.
They prizes cost money and the cereal makers don't want to bother passing that costs on to the consumers. I.e. todays consumer would rather just get a better price on the cereal and never mind the silly prize. They figure if they want to buy their kid a toy they will just by them a toy. In todays market the competition for cereal is cut throat just a few pennies a box more can make a difference in sales.
The cereal makers do not want to be seen as promoting sugary cereals to kids. (They already do enough that as it is lol).
The cheap prizes are made in China and there are problems with products made in China these days.
Some people do not view this as "sanitary" they would rather not have the prize "touching" the cereal inside.
Small kids mall have choked on the prizes thus causing the parents to sue the cereal makers.
The prizes got so chinsey that the cereal makers probably decided nothing was better than the hokey things they were putting in there. Back in the day they used to be COOL prizes (you know something a kid could get excited about lol) but the prizes became so cheap that it became not worth it. (See above about consumers not wanting to pay more).
Some kids were begging their parents to buy certain cereals just for the prize and not actually eating the cereal. Consumers these days do not like that kind of waste.
I hope this helps... they dont!!!! you have to be kidding me, oh my gosh what is the world coming to????
I guess just the fact that IF you can open the package and consume the contents, and SURVIVE to talk about how hard it was to open the package and consume the contents without dieing is the NEW SURPRISE for ALL! Who knows, they're probably being cheap. And are trying to sell in other ways, such as Barbie cereal, and cereal with Johnny Depp on the front. The ones I do still have prizes! Just not at the bottom anymore, they put them in separate packaging and stick it in the box after the bag of cereal has been put in.