Why does Starbucks call their drink sizes tall, grande, and venti?!
Answers: It makes no sense to me at all. Doesn't grande mean large? And why would any company name their smallest drink "tall"? What is funny, is that there small drink is called tall, yet its the shortest cup they have. Makes no sense, hoping someone could explain this.
they are trying to sound italian.
the founders modeled their coffee philosophy after an inspired italian journey. (and later, arguing over the philosophy's specifics, "a great cup for all," or "every cup perfect," split into starbucks and peet's, respectively)
- short (8 oz) is actually a real size, smaller than tall, that's not listed on the menu, but that you can order.
- tall (12 oz) is therefore taller than short.
- grande (16 oz) is supposed to sound italian, and by italian standards, is huge (or grand). italians would probably never drink anything bigger than a short, and the tall size would be pushing it for them.
- venti (20 oz) is also supposed to sound italian, and is italian for "twenty", which is how many ounces a venti has.
(iced venti cups are 24 ounces, for the ice. venti is the only trademarked size name, so it's the only name you won't see other shops legally using. look for the tm next time you're in the store. it's there!)
- a "super venti" (? oz) was test-marketed in texas, but didn't pan out in the rest of the country.
To be cool because small, medium, and large would be too boring.
reminds me of NASA... the (male) astronauts during a long spacewalk have to ... uh... make allowances for a bathroom break. The device they use comes in three sizes.
one engineer (probably a woman, bless her heart) suggested "Small" "Medium" and "Large", but the male Cheif Engineer labeled them "Large" "Huge" "Enormous"
playing with your mine- taking your money!
actually it's regular, tall, grande and venti. they are stupid.
There are many reasons some time or no reason.
1. May need to by pass copy right or trade mark infringements.
2. Hoping for certain clientele in certain market. Grande is a Spanish word, they may have initially targeted Spanish speaking area.
3. Just to add piazzas.
4. The advertising company may have a say in it.
5. Venti is actually vanity size. I am also surprise that they opted for the word by changing it slightly.
to make you feel like your at a high class place - getting your moneys worth !
hahahahaha.. good question.. u no i never thought of that... i just be like "yes,can i get a venti caramel frappuccino?" lol.. good question..
heh they call the small a tall so you don't feel so bad handing over 4 bucks for a shot glass of coffee...Its all marketing and ego, probably along the lines of why they call the cashiers and employees baristas, when all they do is push buttons on the coffee machine...when i worked in fast food, everyone i knew at starbucks would look down on me even though i was making more money and had better hours...aparently part of starbucks training program is to remind their employees that they're better than everyone else heh but maybe thats jus me (sorry, ranting :-P)
It is in Spanish, tall means small, venti means medium,and grande means large. It is a different language. lol
Sophisticated? I dont think so.
I think they just want to be different. Thats all. Almost every where you go its small medium large, and i guess they just dont want to use those terms....