Why Starbucks Coffee do not like Italian market ?!
Answers: So many Italians like Starbucks Coffee !
"The coffee experience for Italians is much more personal and intimate than what any Starbucks store would be able to offer. It is about “slow food” as opposed to the American “fast food”. Just think about the plastic cups, for instance, Italians do not like them. Why? Because they do not even consider the possibility of taking the coffee outside of the bar and drinking it while walking or driving."
"Starbucks’ decision to not enter the Italian market could be strategically correct. The Italian people would be reluctant to abandon their traditions, and the risks of an eventual failure out weight by far the possible rewards of succeeding. The image about the espresso experience is a corner stone of Starbucks’ business model, and they are not risking to damage it."
what do you mean they don't like the italian market? do they not have starbucks in italy? believe me, if there was a market for their coffee there, there is no way starbucks wouldn't like that. maybe they just haven't expanded to italy yet. also, there is already heavy competition in that market.