Why has starbucks coffee become so fashionable?!
why do people eat at mcdonalds when their food isn't very good. same reason, i bet.
Answers: the coffee itself isn't that great. but they have very good marketing and a strong brand identity.
why do people eat at mcdonalds when their food isn't very good. same reason, i bet.
starbucks was the first to introduce espresso based beverages to a broad american market. before starbucks, it was really a niche market. through there rapid expansion, advertising, and their unique product names, as well as the design of their stores, they have developed a very strong image. Report It
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