Crystal pepsi!!?!
Answers: does anyone remember this?? it was clear pepsi...my bf and i were talking about it earlier today and i googled it and found it. but i cant figure out when in our childhood it was released...it had to be sometime in the early 90's. i remember it tasted like butt, i assume thats why its no longer on the market...but id love to know when it came out. thanks!
Type Clear Cola
Manufacturer PepsiCo, Inc.
Country of origin United States
Introduced 1992
Discontinued 1993
In the early 1990s, a marketing revolution equating clarity with purity began with the remake of Ivory from its classic milky solution;[1] the idea spread to many companies, including PepsiCo. Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas, equating clearness with purity and health.[2] Its marketing tagline was "You've never seen a taste like this". However, the taste was not significantly different from other colas; unlike other colorless soft drinks, which usually have a lemon-lime flavor, Crystal Pepsi tasted much like original Pepsi.[1]
In 1992, the product came to test markets in Colorado, Dallas, Texas, and Providence, Rhode Island,[3] to a positive response.[2] Pleased with the results, PepsiCo launched the cola on April 13, 1992,[4] and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world's first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen's hit song "Right Now" premiered on national television on January 31, 1993, during Super Bowl XXVII.[2] In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million.[5] Coca-Cola followed suit by launching Tab Clear on December 14, 1992.[6]
Initial sales were good, but quickly fell.[7] Pepsi pulled the drink off the market, and returned several months later with a reformulated citrus drink titled "Crystal By Pepsi", but this was short lived as well.[8]
Pepsi offered a ("twist-a-cap") promotion, in which customers could receive a free Pepsi product if the cap of their drink had a winning symbol. However, customers were able to tell whether or not a bottle of Crystal Pepsi had a winning symbol by merely turning it upside down.
the late 90's
April 13, 1992 was the date it was introduced.
