What is the motive behind soda companies' removal of soft drinks from schools?!
Answers: In the past year, soda companies have decided to pull soft drinks from public schools. However, they still sell water and juice and other sweetened or non-caloric beverages at these vending machines in the schools. What is the motive here? No rational company would do anything that costs money rather than makes it, and it certainly cost money to initiate such a plan and do research and the like. Are they trying to better their image by appearing to be a "health-oriented" company (just like those commercials that imply that coal is actually clean while it is the dirtiest fuel source)? What do you think is the real reason behind this?
Actually, it was coming whether or not they did it. There is a strong movement to remove soft drinks and unhealthy snacks from schools. The soft drink companies saw this coming and decided to do a pre-emptive strike. They voluntarily removed the soft drinks and started to replace them with healthier alternatives. It makes them look good and they do not damage customer relations by trying to fight decisions to remove their product. From a business standpoint, it makes a lot of sense and will result in more profit in the future and trying to force soft drinks in schools.
I would think it wouled be much wiser to remove it and retain the image that soft drinks are intersted in the health of kids rather than have parents place a ban on soft drinks and other affilitaions because the soda companies refused to comply. They look like heroes and a soda can still be the occasional treat after school adn on weekends
because they see fat kids are getting fatter and that soda sounds bad....not papya and mango juice that is full of sugar and sodium.
they are just bored and want to make it look like they're trying to fix the problem.
In Tennessee it was done by the government in an attempt to make kids drink healthier. What they need to do is make it mandatory for kids to take gym class again, and get some exercise, then maybe there won't be so many little fat kids running around that don't do any physical activity at all. Seeing as the parents aren't making them stay in shape, the schools are mandated to step in and pick up the slack.
It was done because of all the obese kids between the ages of 8 and 18, who drink sodas at school and then go home sit on their butts and don't do anything but play video games, no outdoor activities, no sports, just video games...to much juvenile diabetes and to many overweight kids out there that are dying because of health reasons or killing themselves because of being teased about their looks and not having any self worth . The the schools thought that by removing all the fattening foods/drinks they would be helping them out......
Makes kids hyperactive -> kid has accident -> soda company blamed -> soda company sued
Makes kids fat -> kid has bad health -> soda company blamed -> soda company sued
They saw it coming. Many people were unhappy about the health of the children buying the soda, and it was only a matter of time before they were going to have to move out. They decided to not let it get that far and pulled out. The teachers and parents were concerned about the children's health, even though the children weren't and thought it was stupid to take them out.
Of course no one will know for sure, except for those few executives that make the decisions, but if they are pulling soft drinks out of schools, then their motive has nothing to do with health, and everything to do with their image as a company. They want to be portrayed as caring for your kids which could or could not be entirely true. Another motive is to sell more soda outside the schools since they might feel that students will "crave" and even drink 2 or 3 fold more soda since it isn't readily available. I personally don't think pulling sodas from schools is more health conscious since the other drinks such as juice and coffee drinks are just as bad for kids. It's pretty sad really.
YOu mentioned that soda companies might have done research on soda in schools. I think it is more the health advocates that have done the research. they have their own interpretations of it and would rather spend their money on marketing and advertising, etc.
