I heard that Red Bull was invented in the vietnam war to keep Gi's awake any truth in this?!


Question: I heard that Red Bull was invented in the vietnam war to keep Gi's awake any truth in this!?
In my opinion Red Bull seemed to come to uk in mid 90's from no where any one else notice this as they seem to sponsor hell of alot of stuff!? any true history on this would be good!.Www@FoodAQ@Com


Answers:
"Fact is that the original idea to create Red Bull emerged in 1984!. And that all those things that go without saying for us today were developed with much attention for detail over three long-years!. This period saw the birth of the product positioning “Red Bull vitalizes body and mind” and the unique slogan “Red Bull gives you wiiings!”
Fact is that, until 1987, nobody thought that a functional drink previously unknown in the western world, packaged in a can and sold at a premium price, would ever stand a chance!."

http://www!.redbull!.com/en/CompanyPage!.As!.!.!.

It was the brainchild of Austrian businessman, Dieterich Mateschitz, and has made him a multi-millionaire and the richest man in Austria!.

He adapted it from a cheap tonic called Krating Daeng (Thai for Red Bull) that he discovered in the early 1980s in a brown bottle in Bangkok, a favourite tipple among blue-collar workers in the Thai capital, trying to stay awake through the long hours of labour!.

Believing that the drink could become popular in Europe, he approached the Yoovidhya family, which owns TC Pharmaceuticals, the company that manufactures the drink!.

They agreed to sell him the foreign licensing rights in return for a 51% stake in his Austrian Red Bull company!. The Thais remain sleeping partners!.

Mateschitz returned home, tinkered with the taste and texture of the tonic, and emerged, in 1984, with a carbonated, watered-down version of the original Thai recipe that satisfied the regulating authorities!.

But it was the marketing which proved the masterstroke!. As a former Procter and Gamble salesman who peddled toothpaste and shampoo, Mateschitz knew the importance of branding!.

He realised it would be impossible to convince the factory workers of Vienna to give up their morning coffee, so he decided to target the young urban professionals who also work long hours but who have more cash to flash!.

By offering instant energy, a designer image and an association with glamorous sports and lifestyle, the marketing men had achieved a mix as potent as any Red Bull cocktail!. It hit the spot!. In the words of Mateschitz himself, Red Bull spread "like an avalanche or a bush fire"!.

Even the original Thai drink has benefited from reflected glory, significantly increasing its market share at home!.

Such has been Red Bull's success, now everyone is jumping on the bandwagon!. Supermarket shelves now creak under the weight of energy drinks with names such as Whoop ***, KMX, Powerade, Red Devil etc!.

"Imitation is the best form of flattery," says Fiona Mollet of Red Bull UK!. "Last year, 23 new functional energy drinks were introduced to the UK alone, yet we still control 86% of the market!."

According to Alex Bachelor, of the branding consultancy firm Interbrand, Red Bull's market share is firmly embedded and likely to remain dominant for the time being, despite the recent health scares!.

Www@FoodAQ@Com

NO!.!.!. vietnam era had real drugs, amphetamines and purple hearts, black bombers and good old speed!.!.!.

plus baggies of weed and bucketfulls of heroin!.!.!. Www@FoodAQ@Com

i dont think its true!. they mostly use like coffee to keep people awake!. Www@FoodAQ@Com





The consumer Foods information on foodaq.com is for informational purposes only and is not a substitute for medical advice or treatment for any medical conditions.
The answer content post by the user, if contains the copyright content please contact us, we will immediately remove it.
Copyright © 2007 FoodAQ - Terms of Use - Contact us - Privacy Policy

Food's Q&A Resources