Burnt coffee at Starbucks?!
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Coffee starts green and changes to the light (American roast), medium (City/Full City), or dark (French or Italian) levels during the one-and-only roasting procedure.
As coffee gets darker during roasting it loses it's subtle flavors that give it it's uniqueness. Starbucks roasts their coffee to the edge of burnt (I can't stand it, but really burnt coffee is undrinkable by any standards) so that they can guarantee the same nuance free taste from every batch.
Small coffee shops will rarely have the same taste every year since the beans (even from the same source) will be different and the roasting will change to complement them. That's why I like to roast my own; I can experiment and find the combination I like best.
I roast my own beans and have seven ways to brew coffee.
They only get roasted once -- at one of the gigantic facilities they own. ALL starbucks is BURNT to hell, so no, it is not your imagination. It helps the coffee stand up to all the milk they add.
Probably