Why do the Dunkin Donuts bags of coffee in supermarkets look different than the bags sold in coffee shops?!
The packages look different from each other.
What they sell in grocery stores:
http://www.amazon.com/Dunkin-Donuts-Grou…
What they sell in their coffee shops:
http://www.ddifo.org/dunkin-donuts-franc…
What they sell in grocery stores:
http://www.amazon.com/Dunkin-Donuts-Grou…
What they sell in their coffee shops:
http://www.ddifo.org/dunkin-donuts-franc…
Answers:
Best Answer - Chosen by Voters
For the same reason you wear a suit to a wedding and not a baseball game. Packaging has to be ambience appropriate if you want to appeal to customers.
