Case study on Coca-Cola.?!
Case study on Coca-Cola.?
i am doing a case study on coca-cola. Coca-cola is in international business. I would like to know when does coca-cola penetrated into global market place (such as the very first country its started off with and the year)
Answers:
The best reference for your case study is For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company that Makes It by Mark Pendergrast.
Some quick answers:
Coca-Cola accelerated its worldwide sales after it began setting up bottling operations and franchises overseas.
Canada in 1906.
Cuba and Panama also in the early 1900s.
It was accelerated during World War II, when Coca-Cola provided the US military "mobile bottling operations" complete with "Technical Advisors" in Europe and Asia. After the war, those botting operations remained and continued to provide refreshments to the world.
Read Mark's book - it's fascinating!
Good luck on your case study!
Source(s):
http://cokewww.7xpub.com/index.php?page=...
http://cokewww.7xpub.com/blog.php?itemid...
Yes!
hey i heard that cocacola is not suitable for vegetarians
go to cocacola.com
you should take a test.put in a cup with coke some raw meat and wait 2 or 3 days.after that you will that you don't have as much meat as you had(JUST figure that the meat is your stomach):P good luck with the study:D