Why is 7eleven called 7 eleven?!
Why is 7eleven called 7 eleven?
I want to know why and how you know!!!
Answers:
Actually, it's because when the chain first started out it was open 7 days/week until 11pm each night. Of course, that has long changed but the name caught and branding is worth gold .....
cheers! :)
It is (or used to be) open from 7am to 11pm, therefore 7eleven. I know cause I'm older than dirt!
The company`s first convenience outlets were known as Tote`m stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote`m became 7-eleven to reflect the stores` new , extended hours - 7am. until 11pm., seven days a week. The company`s corporate name was changed from The Southland Corporation to 7-Eleven, Inc, in 1999........
The first 7 Eleven used to operate from 7am to 11pm as a convenience store and hence the name.
More history from Wikipedia:
The company was founded in 1927 in Oak Cliff, Texas, USA, which is now part of Dallas, Texas, when an employee of Southland Ice Company started selling milk, eggs and bread from an ice dock. It began to use the 7-Eleven name in 1946. In 1952 7-Eleven accomplished its 100th store opening. 7-Eleven purchased a chain of stores in 1964 called "Speedee-Mart", which initiated the company's entry into franchising. 7-Eleven first experimented with a 24-hour schedule in Austin, Texas in 1962. In 1963, 24-hour stores were established in Las Vegas, Fort Worth, and Dallas. Supermarket chain Ito-Yokado, which operates 7-Eleven stores in Japan, purchased the majority interest of The Southland Corporation in 1991. In 1999, The Southland Corporation changed its name to 7-Eleven, Inc.
The original Oak Cliff location was an improvised storefront at an ice manufacturing plant called Southland Ice Co. Despite the presence of small grocery stores and general merchandisers by 1927 in the immediate Dallas area, management at the ice plant found that selling convenience items such as bread and milk proved popular with their growing customer base. Eventually, several locations would open up in the Dallas area. Initially, these stores were open from 7 am to 11 pm, which was unprecedented at the time, hence the name; however, most 7-Eleven stores are now open twenty-four hours per day, seven days per week.
when they started they were open from 7 a.m. to 11 p.m.