Help! I need some facts/info on the coca-cola/coke brand?!
Help! I need some facts/info on the coca-cola/coke brand?
For my speech due next week!!!
Answers:
There is a very interesting and long (I didn't even watch it all), video produced by coca-cola all about coke. I rented from the library when I was doing the same kind of report you are doing. Maybe you can do the same.
One thing that is interesting is that Coke was invented by a pharmasist, who latter went bankrupt and sold his business to someone else.
Another interesting thing is that Coke at one point put it's recipi up for coloderal to get a loan from a bank. They forclosed on the loan, and lost the recipi, only to have a family member by it back for a very high price.
There is tons more on the video.
See if you can get it from the library, or email Coke themselves and see if they will send it to you.
So go to their web site.
You can't get much better than this...
Minute Maid, POWERade, and Dasani water. In North America, it sells Groupe Danone's Evian. Coca-Cola sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The firm makes or licenses more than 400 drink products in more than 200 nations. Although it does no bottling itself, Coke owns 35% of Coca-Cola Enterprises (the #1 Coke bottler in the world); 32% of Mexico's bottler Coca-Cola FEMSA; and 23% of the large European bottler, Coca-Cola Hellenic Bottling.
oca-Cola
The soft drink Coca-Cola was invented by the Atlanta pharmacist and patent medicine maker John S. Pemberton in 1886. Its name, suggested by an employee, Frank Robinson, derived from its two principal drug ingredients, the Peruvian coca leaf (cocaine) and the West African kola nut (caffeine). Coca-Cola was originally sold as a "nerve tonic" to cure the then-popular supposed disease of neurasthenia, and its promoters claimed it treated headaches and hangovers as well. The sugary syrup, mixed with carbonated water, was also sold as a "delicious and refreshing" soda fountain drink.
Pemberton died penniless in 1888, but a fellow Atlanta pharmacist, As a G. Candler, with the assistance of Frank Robinson, made Coca-Cola a national soda fountain success by the end of the century, gradually abandoning patent medicine claims. The current Coca-Cola
Company was incorporated in 1892. Candler saw no future in bottling the drink and gave the bottling rights to Benjamin Thomas and Joseph Whitehead, two Chattanooga lawyers, in 1899. Thomas and Whitehead parlayed the contract into a successful bottling franchise system that truly democratized the drink. In 1903, under considerable social pressure, Candler removed the cocaine from Coca-Cola. In 1919 his children sold the business for $25 million to a syndicate of bankers headed by the Atlanta businessman Ernest Woodruff. Plagued by high sugar prices, Woodruff unsuccessfully attempted to abrogate the perpetual bottling contract. In 1923, his son Robert W. Woodruff took over the presidency of the troubled company and made Coca-Cola, popularly called "Coke," a symbol of the American way of life through ubiquitous, effective advertising. The patriarchal Woodruff passed on every major company decision until his death in 1985 at the age of ninety-five.
During World War II, Coca-Cola was deemed an essential morale booster for American troops overseas, and Coke employees established bottling plants behind the lines, thus positioning the company for swift global expansion in the postwar world. In France and elsewhere during the early 1950s, communists spread rumors that Coke destroyed health and virility, but efforts to halt the soft drink's international expansion failed.
Beginning in the depression era, Pepsi-Cola arose as a fierce competitor, offering more drink for a nickel. Coke finally matched Pepsi ounce for ounce and offered Sprite, Fanta, and other drinks from the 1960s on ward. In the 1980s and 1990s, the aggressive chief executive officer Rober to Goizueta revolutionized the company, giving the revered Coke name to Diet Coke and in 1985 changing the flavor of Coca-Cola in the New Coke disaster. Ironically, this marketing blunder reinvigorated sales of Classic Coca-Cola when the company brought it back after a three-month hiatus. Following brief forays into diversification, notably in Columbia Pictures, Goizueta refocused the company solely on soft drinks. Under his leadership the share price shot up. Following Goizueta's death in 1997, the company entered a difficult period during which its stock declined.
Although the "cola wars" continued into the twenty-first century, Coca-Cola remained the world's preeminent soft drink. The world's most widely distributed product at that time, "Coca-Cola" was reputedly the second best-known word on Earth after "okay." The history of Coca-Cola provides a case study in modern image marketing, in which a fizzy soft drink, mostly sugar water, assumed massive symbolic weight for both critics and advocates.
Ah speeches :-p
Here's some sources for you...
BEST OF LUCK!!!
its very unhealthy
I was just at the world headquarters a couple months ago. It was originally supposed to be medicine. They were the first to use "advertising" such as lamps, mirrors, and other materials. The secret recipe is not so much the ingredients, but the order that the ingredients are mixed in. The recipe is secured in a vault in Atlanta.
http://www.cokefacts.org/index.shtml...
Coca-Cola used to contain cocaine until it became illegal, I believe it used to be green, Coca-Cola is basically the worst soda for you, it can dissolve teeth, carbonated water scars the liver....
Have you tried searching the internet? Use search phrases such as coca-cola+history, coca-cola+facts, Coca-cola company etc.
umm my dad works for coke ! the coke place is over by a jail and coke also sells : dasani, sprite, powerade, rockstars, full throttle, and a lot more
they have a reward website too called mycokerewards.com!!!
If you are in Atlanta, there is an entire Coke Museum. It's awesome. You can drink coke from around the world.
Coke doesn't actually sell soda! They only sell the syrups to bottling companies that add the soda.
Look for the Food Network - "Secret Life of... Coke" special.
OK THERE IS A WEB SITE CALLED DIETFACTS AND THEY HAVE INGREDEINTS SO GOOD LUCK!!!!!!!
http://en.wikipedia.org/wiki/coca-cola...
wikipedia has all the info
http://www.thecoca-colacompany.com/herit...
advice, dont get your stuff from Wikipedia, you can change the info whenever you want, trust me, i know people who have changed stuff on Wikipedia!!!
go to www.coke.com
Try their website, or go to answers.com, or search for essay's on coke products.