What's the typeface in the Coke word that appears on the Diet Coke logo?!
What's the typeface in the Coke word that appears on the Diet Coke logo?
Answers:
I seem to remember being told it was "Bullion" or something very similar sounding
dunno soz
It's "Rockwell Extra Bold" (not "Verdana").
The specific size wouldn't matter at all, because the logo is still the logo, whether on the can, box, etc. It's the proportions which must be consistent.
I know because I was a designer for Coke a while back and helped work on the can printing. It is as close to VERDANA 24 PT. ITALIC as you can get. This was also used in the 1970-80's on the regualar cans.