How did starbucks get their name?!


Question:

How did starbucks get their name?


Answers:
The company was in part named after Starbuck, the first mate character in the book Moby-Dick, as well as a turn-of-the-century mining camp on Mount Rainier, Starbo or Storbo. According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his creative partner Terry Heckler heckled: "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo." Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.

http://en.wikipedia.org/wiki/starbucks#n...

Starbuck's was named in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick.

It is derived from : $tarbuck$




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