What should a good mission contain?!
A mission statement provides the commercial logic for the business and so defines two things:
- The products or services it offers (and therefore its competitive position)
- The competences through which it tries to succeed and its method of competing
A business’ strategic scope defines the boundaries of its operations. These are set by management.
For example, these boundaries may be set in terms of geography, market, business method, product etc. The decisions management make about strategic scope define the nature of the business.
A mission needs to be translated into everyday actions. For example, if the business mission includes delivering “outstanding customer service”, then policies and standards should be created and monitored that test delivery.
Answers: A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers
A mission statement provides the commercial logic for the business and so defines two things:
- The products or services it offers (and therefore its competitive position)
- The competences through which it tries to succeed and its method of competing
A business’ strategic scope defines the boundaries of its operations. These are set by management.
For example, these boundaries may be set in terms of geography, market, business method, product etc. The decisions management make about strategic scope define the nature of the business.
A mission needs to be translated into everyday actions. For example, if the business mission includes delivering “outstanding customer service”, then policies and standards should be created and monitored that test delivery.
what kind of mission?
If NASA are anything to go by, a reel of duct tape and some superglue.
A mindless fanatic to carry it out for you
I am sorry and not meaning to sound racist or anything but with your name and the cryptic use of the word "mission", very negative images come to mind...