What things or functions would make you want to go back to a ...?!
Answers: what things or functions would make you want to go back to a vegetarian or vegan website?
Interactive games that sort of get the message across, maybe quiz games but with facts about animals and vegetarian or vegan lifestyles, or other stuff. Something entertaining but that still makes you think (similar to http://www.freerice.com )
A forum or message board to connect with other people, maybe a chat room so there's others that are like minded to interact with.
Very well-organized and detailed information on nutritional needs, a vegan and a vegetarian food pyramid, meal plans and other helpful information (the type of stuff a dozen people ask a day on Answers).
A recipe exchange and a way to rate recipes, so that not only are there recipes but you can tell which ones suck and which ones taste great (because I've gotten some real bummers I've tried out off line already!)
A seperate section to talk about the cruelty to animals, where the jarring, depressing clips and pictures can be put - for goodness sake don't put a picture on the very front of the site that shows a chicken with a half-severed wing trying to chew it's leg off because it's stuck in the corner of a battery cage. It makes my stomach hurt to look at and it would make anyone veer away from the site unless there were one of those self-flagellating types who like to look at depressing pictures and put themselves down for either supporting it or not doing enough to stop it.
And on top of it all, an easy site to navigate that uses HTML, C++, Flash animation and other means to web building so that it's streamlined, seamless and extremely easy on the eyes. I hate those choppy newbie sites with Times New Roman font and with sparse information, poor layout, absolutely no frames or anything, so the site looks like a homemade Geocities site that a 2 year old made. I really like a nice, clean site that looks great. I honestly hate looking at bad sites.
Have pretty animations for links, use interesting fonts, no harsh edges, things should match color-wise when they need to, otherwise have certain things stand out. Avoid ugly scrawl and other details.
Limit the amount of ads, and possibly don't use pop-ups, use a banner that's discreetly hidden in the corner like Answers does, and absolutely no sound in banner ads because it drives people CRAZY. In fact no sound on the website unless someone chooses to click play to watch a video of someone cooking or to play a sound clip... otherwise it's distracting and nobody will stay on the site for 10, 20 minutes or more if there's one boring song playing in the background.
Good luck with your web page, I hope it works out :)
Examples of a site that looks good:
http://www.vegan.org/
http://www.baby.com/
http://pbskids.org/
Examples of a site that looks bad:
http://www.smartisans.com/articles/examp...
http://www.reading.ac.uk/GraecoAegyptica...
http://www.tama.com.au/
http://www.cutecat.com/
Free money.
Easy meal suggestions, interesting ideas. Certainly not like PETA's websites with horrifying videos and graphic pictures. I went once and never turned back.
their vegetables they eat