Heinz 57 Ketchup Slogans, does any body know?!
Heinz 57 Ketchup Slogans, does any body know?
What are some marketing slogans Heins 57 Ketchup uses?
Answers:
Heinz’s slogan for over a century has been “57 Varieties” even though when it was established Heinz had over 60 products. H.J. Heinz’s biography gives the reasoning for the choice of the number 57:
“ Mr. Heinz, while in an elevated railroad train in New York, saw among the car-advertising cards one about shoes with the expression ‘21 Styles.’ It set him to thinking, and as he told it: 'I said to myself, ‘we do not have styles of products, but we do have varieties of products.’ Counting up how many we had, I counted well beyond 57, but ‘57’ kept coming back into my mind. ‘Seven, seven’ - there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that ‘58 Varieties’ or ‘59 Varieties’ did not appeal at all to me as being equally strong.' ”
―E.D. McCafferty, Henry J. Heinz : a biography, 1923, pp. 147
The first of the "57 Varieties" to be introduced by Heinz:
1869 - Horseradish
1870 - Sour gherkins
1870 - Mixed sour pickles
1870 - Chow chow pickle
1870 - Sour onions
1870 - Prepared mustard
1870 - Sauerkraut in crocks
1873 - Heinz & Noble catsup
1873 - Vinegar
1876 - Tomato ketchup
www.heinz.com