Why is Coors called "The Banquet Beer"?!
Answers: Coors considers itself "The Banquet Beer". What does this actually mean?
The Coors Brewing Company is the principal subsidiary of the Adolph Coors Company. In 1873, German immigrants Adolph Coors and Jacob Schueler, a successful Denver businessman, established a brewery in Golden, Colorado. Coors invested $2000 in the operation, to Schueler's investment of $18,000. In 1880, Coors bought out his partner in "The Golden Brewery". His pale lager, nicknamed the "Banquet Beer" or "Premiums" and is now known as “Coors Banquet" once again after being dubbed "Coors Original" for many years.
They coined the phrase because they use water from the Rock Mountains to brew their beer, thus making their beer the best in flavor.
Because it's cheap and served at banquets
The slogans 'king of beers' and 'champagne of beers' were already taken.