Why are the temperature sensitive lables on Coors Light bottles ever anything but blue?!

Question: Coors Light prides itself in the fact that they brew and ship their beer cold to keep the beer tasting fresh. So, if this is true then why would the labels ever be anything but blue? And if they are always blue then why do they need this special feature?

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Answers: Coors Light prides itself in the fact that they brew and ship their beer cold to keep the beer tasting fresh. So, if this is true then why would the labels ever be anything but blue? And if they are always blue then why do they need this special feature?

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I think the better question would be why would anybody want to drink Coors Light in the first place?

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becuase its not brewed in botlles and some people will leave it out so it warms up and then when its good to drink its blue and blue is the color of cold

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