What is Zima and/or clear beer?!
What is Zima and/or clear beer?
Answers:
Zima is a lightly-carbonated alcopop beverage made by the Coors Brewing Company. It is an un-hopped beer with flavoring agents added, and has slightly more alcohol than an average American lager.
Clear beers are malt-based beverages that have had all their character removed completely leaving one to wonder "What's the point?" Clear beverages like Zima are not beers.
they are good,thats all iknow.
it's a malt liquor that reminds me of a vodka n' tonic with an extra hangover.
Zima is a lightly-carbonated alcopop beverage made by the Coors Brewing Company. It is an un-hopped beer with flavoring agents added, and has slightly more alcohol than an average American lager.
Zima directly means "winter" in Croatian, Polish, Czech, Serbian and Slovene and in transliteration from Bulgarian and Russian languages; the name is also reminiscent of "zymurgy", the science of fermentation, or brew-making. It was launched nationally in the United States as Zima Clearmalt in 1994 after being test-marketed two years earlier in the cities of Nashville, Sacramento and Syracuse. The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Clear Tab. The slogans used in early advertisements for Zima were "a truly unique alcohol beverage" and "Zomething different," and that was certainly true in one sense ― Zima was literally in a category by itself ― an alcoholic beverage that wasn't beer (at least, not obviously), wasn't wine and wasn't hard alcohol.
Zima offered an alternative to the then-successful wine cooler category, and became faddishly popular. The fact that Zima was a malt-based beverage gave it an advantage over wine coolers in many American markets, since many locations in the U.S. allow beer to be sold in convenience stores and supermarkets, while wine-based beverages can only legally be sold in liquor stores ― even if they have an alcohol content comparable to a bottle of beer. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it. Brandweek Magazine reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. Originally popular among young women, Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold; the drink was unpopular and disappeared from store shelves within the year.
Subject: 4-1. What is Zima and/or clear beer?
Clear beers are malt-based beverages that have had all their character removed completely leaving one to wonder "What's the point?" Clear beverages like Zima are not beers.
http://www.beerinfo.com/rfdb/faq.html#li...
http://www.zima.com/index.aspx
Zima citrus, tangerine , pineapple citrus.....
Zima is a lightly-carbonated alcopop beverage made by the Coors Brewing Company. It is an un-hopped beer with flavoring agents added, and has slightly more alcohol than an average American lager.
Zima directly means "winter" in Croatian, Polish, Czech, Serbian and Slovene and in transliteration from Bulgarian and Russian languages; the name is also reminiscent of "zymurgy", the science of fermentation, or brew-making. It was launched nationally in the United States as Zima Clearmalt in 1994 after being test-marketed two years earlier in the cities of Nashville, Sacramento and Syracuse. The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Clear Tab. The slogans used in early advertisements for Zima were "a truly unique alcohol beverage" and "Zomething different," and that was certainly true in one sense ― Zima was literally in a category by itself ― an alcoholic beverage that wasn't beer (at least, not obviously), wasn't wine and wasn't hard alcohol.
Zima offered an alternative to the then-successful wine cooler category, and became faddishly popular. The fact that Zima was a malt-based beverage gave it an advantage over wine coolers in many American markets, since many locations in the U.S. allow beer to be sold in convenience stores and supermarkets, while wine-based beverages can only legally be sold in liquor stores ― even if they have an alcohol content comparable to a bottle of beer. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it. Brandweek Magazine reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. Originally popular among young women, Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold; the drink was unpopular and disappeared from store shelves within the year.
Competitors to Zima in the US have been largely unsuccessful. Miller's Qube and Stroh's Clash are no longer made today. In 2000, Smirnoff launched Smirnoff Ice, which today outsells Zima.
Today, the beverage is marketed as Zima XXX and is available in four flavors:
* Hard Black Cherry
* Hard Lemon Lime
* Hard Orange
* Hard Punch
Zima and its ilk are alcopops designed to lure youngsters into drinking. Once the kid realizes that the taste of alcohol isn't so bad, they are customers for life. Then they will try more serious beverages. Pretty clever huh.