What's with golf players becoming winemakers?!
Do you think there is a premium to be paid for the famous name?
Answers: I have just sampled Arnold Palmer's Cabernet Sauvignon; it's a pretty nice wine.
Do you think there is a premium to be paid for the famous name?
I think that this depends on which golfer we're talking about. Both Ernie Els and Greg Norman are absolutely obsessed with fine wine. Whenever someone that passionate about wine commits their name and likeness to a product, one should take notice. There was an article about Norman in Spectator not long ago. It appears that he has more than just a superficial involvement in the wine making process itself, rather than just lending his name.
The premium may not be so much for the famous name, but the fact that this is a premium product already which this person has deemed worthy of endorsement.
On the other hand, I do question the true wine passion that goes into the Weir and Gretzky products out of Ontario. Akroyd actually seems more of a wine geek, so his product may be worth trying.
Did you know that Formula One driver Jarno Trulli owns a vineyard and winery in Italy?
I refuse to try Sammy Hagar's products. I heard an interview with him, and I'm not quite sure he even knows what grape varietals are being bottled under his name.
answer
Yes. I think people just want to but something associated with a legend.
A good example is Elvis wine. It's schwag but people keep buying it.
premium just for his name as for golfers becomeing winemakers why not as a lot of winemakers think they can play golf its only a case of things in reverse
If you made millions of dollars a year, and you had a marketable and recognizable name, wouldnt you invest in a business such as a winery? Talk about a profitable return, it's a great way to grow some extra money you have lying around. People see a name like Arnold Palmer, or any famous name, and they think quality. Although not true all the time, in most cases it is.
Having a famous name will get you anywhere.
not sure u tell me???
I'd only buy a celebrity's wine if it was actually good. The name on the label means nothing.
p.s. Greg Norman's Limestone Coast Shiraz is actually pretty good!