Why is Blue Moon considered a premium beer?!
Answers: it tastes like cat pee
Blue moon actually isn't an import from Belgium, it's brewed behind the scenes by Molson-Coors in an unabashed attempt to cash in on an emerging market.
This would explain why it tastes like "cat pee" compared to other premium beers, even though Coors and Molson Canadian are two of my favorite macros.
Edit: It's brewed in Colorado
http://beeradvocate.com/beer/profile/306...
http://www.bluemoonbrewingcompany.com/ History tab
It is an import from Belgium. The Belgium White ale is best serve wity a wedge of orange to knock out the dry and bring out the wheat.
I think it tastes good. Everyone has their own opinion as to what they like. Something you really like may be disgusting to someone else.
It isn't premium because of taste but rather the neck bottle
grip best for swinging content to resolve tavern disputes.
The same reason than put short neck on Lone Star Beer.
It is an import from Belgium
Because idiots will believe its a premium beer and take the financial rape to look cool...
Babes go down quicker on premium beer drinking dudes...
Maybe everyone likes it, and maybe it comes from overseas.
i love the taste of cat pee.
Blue moon is owned and bottled by Coors Co. but is supposedly originally from Belgium. The same goes for Killians Irish Red which is also made by Coors but was originally brewed in Ireland. As mentioned in other answers, Coors has slapped a "premium" label on it due to it's old time and unique recipe and since regular Coors is water with yellow food coloring added anything with distinct taste is Premium in comparison.
Blue Moon is not from Belgium, it never has been and never will be. It is a domesticated version of a Belgian beer style called a witbier. Hoegaarden on the other hand is the same beer style but is actually brewed in Belgium and is largely responsible for the existence of Blue Moon (see Celis White and the witbier resurgence) but that's an answer for a different question entirely...
Why is it considered a premium beer? Because despite what you may think of it there is a marginally increased amount of production value to the beer compared to other "domestic" beers. There's also probably an argument for simply being able to get away charging a premium price for it simply because it's a little different then your standard offerings. I'm not a big fan of Blue Moon but I can appreciate that it's not completely flavorless and is widely available.