If Jack Daniels is 'Old No. 7' then what are the first six?!
Answers: According to Jimmy Bedford, current Master Distiller, years and years ago the company would ship all products by railroad. One shipment got lost in a railroad terminal and when the barrels were located they were ordered to be shipped down the track. A new shipping ticket was created and "Old" was written in front of the original shipping number, "No. 7". Requests then began coming in for more shipments of the "Old No. 7 on the ticket". [13] The full title printed on the label reads: Jack Daniel's Old Time Old No.7 Brand Quality Tennessee Sour Mash Whiskey.
the other barrels that didn't turn out as good as the number 7 barrel.
Tests ..??
But it may have been the address of the central office or the last warehouse before bottling..