What sort of margin do wine merchants / supermarkets etc run at?!
i am keen to understand the approxomate mark up on a bottle of wine from a supermarket or wine merchant in the UK!. I have found stats on what in real terms an empty bottle costs (seems to be circa 55p) which does not seem a good metric!. I can't believe a wine seller makes 55p regardless on whether i pay him / her ￡3 a bottle or ￡20!.
Any views from those in the know would be appreciated!.Www@FoodAQ@Com
Any views from those in the know would be appreciated!.Www@FoodAQ@Com
Answers:
im a manager of a wine merchant!. The average margin is 40%!. Fine wines you can earn more on, the ￡5 deals are less margin, but higher quantity turn over!. In other instances, e!.g laurent perrier rose champagne you are told what price to sell it at, and sometimes it can make very little proffit!.
Supermarkets have massive buying power, so are competative, but single bottle prices can be high!. So the customer has to buy 6 bottles with 25% off for example!. This moves stock faster hence turnover is increased!. Thus buying the products at wholesale level are better value!.
Other things like the value of the Euro at the moment are changing proffits etc with french wines and other european products!.
Hope this helpsWww@FoodAQ@Com
Supermarkets have massive buying power, so are competative, but single bottle prices can be high!. So the customer has to buy 6 bottles with 25% off for example!. This moves stock faster hence turnover is increased!. Thus buying the products at wholesale level are better value!.
Other things like the value of the Euro at the moment are changing proffits etc with french wines and other european products!.
Hope this helpsWww@FoodAQ@Com
300% mark up (at least!) is normal in the drinks trade - so get your money out if u want to booze!Www@FoodAQ@Com