Why is vodka rarely served in mixology bars and upscale speakeasies?!
I know that emphasis is usually placed on gin-based drinks and I have seen other types of alcohol on the drink lists, but rarely vodka. What is the reason for this? Is vodka not considered to be classy? Or is there some specific culinary reason why a professional mixologist wouldn't want to have vodka-based cocktails on their menu?
Answers:
Because vodka is, by definition, an odorless, flavorless spirit. Ergo, it adds nothing to a drink other than alcohol.
Vodka has been popular for many years, but not by people who know anything about booze. Grey Goose, for example, is terrible vodka, but it sells because Sydney Frank was a marketing genius.