How do I get my liquor brand off of the ground?!
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such a tough question rex - you'll first need to patent it otherwise it can be stolen and that takes time and money.
You'll have to create a buzz for it so see if you can convince a local bar in your town to taste it and feature it at their club.
I hate to say this, but to launch a line of drink take a TON of money now you may want to pitch it to Segrums, Smirnoff or others to see if they can take your drink off your hands, buy it or give you a % of the profits, but frankly, that's probably a long shot. I give you high marks but you're entering a tough arena.
You may also want to try and find a mentor in your community that can help you.
It's gonna take money; a whole lot of money. You will need to hire a marketing research firm to run test market results, and if they come back positive, you may find venture capitalists interested in financing your operation. It takes more than the approval of family and friends. Good Luck.
if you can get the grant to fund it, then also try to get a huge loan for advertising. after selling it for a while, if it takes off, you won't even need a lot of advertising. just a little, because the word of mouth will help sell it if it's good enough. but advertising def. how do you think bud light is so big in the u.s? because of the ads.
It sounds like you'll need the promotional power of a liquor company. If you sell them the rights to produce your product, get a percentage of the action. You'll need a lawyer.