How much do the following pints cost?!

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Nothing to worry about mate your price list there seems gud.

I would increase them equally according to cost. Really you are in a tight spot. The price of beer has been going up all over the world. In the US it is explained as the cost of transportation. But reality is prices go up.

It is one of the reasons I brew my beer. I do not know how well brewpubs do in the UK but it would be worth considering in the US.

I'm not local, I live in Devon, but I travel through Gloucestershire & stop off in pubs there frequently (Old Spot - Dursley, Anchor - Thornbury, Old Forge - Whitminster and other Good Beer Guide pubs)

Your prices seem about standard for the area, so maybe 2 years ago you were overpriced.

Having said that, depending on the sort of pub you are in the lager seems a bit low, in the sort of pub I use (real ale based) lager is priced 10 - 20p above the cheapest Real Ale.

You also have to factor in other things.

City or Country - City pubs tend to charge more as wages are higher than country work.

Type of ownership - Freehouses can sell beer cheaper than those tied to breweries/pubcos (I have a friend who brews at a pub that is owned by Enterprise Inns, any of his own beer he sells he has to buy via Enterprise, who charge him more for it than he sells it to the pub next door for). ... I would guess, from the fact increases have been absorbed for 2 years you are in a freehouse.

Sort of customer wanted - Are you aiming to be a "sell it cheap, blast out music, put bouncers on the door & accept the trouble pub, or one aimed at people who want a quiet drink, or a meal? The latter can get away with a slightly higher charge.

Local pub groups - If several freehouses get together they can reduce costs by buying in bulk from a supplier - They just agree to not have the same beers on at the same time.

Back to prices, in Exeter I pay between ￡2.80 & ￡3.10 a pint (real ale), with scrumpy being a bit cheaper.

You really do need to go round the other local pubs and check their price lists, which by law have to be on public display so you don't even have to ask them what they charge.

ALSO - When the prices have to go up make sure signs go up apologising for the increase, pointing out when the last price rise was, and if it is favourable a comparison with the average price locally (don't name individual pubs - Wetherspoons may be able to afford legal action if they put up incorrect prices elsewhere, a small pub can't - and make sure there is a clear date that the average was taken on).

Don't expect much sympathy from the drinkers though, I very much doubt if your prices went down when VAT was dropped to 17.5% so they will whine about that when prices go up because it has gone back up again.