Light ice beer?!


Question:

Light ice beer?

Why is it you can get ice beer with higher alcohol content or a light beer but you cannot get a light ice beer? you can get bud or natural in a ice or a light but not a light ice.


Answers:

They do not have a light ice because they have not identified a market for it. It is not a major jump for them to figure the lower calorie higher alcohol beer. But it does pose a challenge. They need to produce fermentable sugars in order to get the alcohol. This being done of course by the yeast metabolizing and converting it to ethanol (EtOH). The can remove excess alcohol with current methods (reverse osmosis) to obtain the desired calorie content. The excess alcohol is then sold for making products we see on the shelves today that call themselves a barley beverage or some other name. Wow long winded sentences.

But if the brewers find that there are people that want such a beer you can be sure they will make it. Of course there are many things that must happen first. The brewers will need to formulate a recipe and run test brews to refine it. They will need to do consumer marketing research to find if it will be in large enough demand to justify large scale production & marketing.




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