How did the beverage Mountain Dew get its name?!
How did the beverage Mountain Dew get its name?
Also, any links would help too. Thanks in advance.
Answers:
Mountain Dew actually surfaced in Virginia in the early ‘40s as a lithiated-lemon mixer used with hard liquor in bars; similar to 7-Up. The concoction was originally created by two brothers, Ally and Barney Hartman, who jokingly named the drink “Mountain Dew” after “Tennessee Mountain Moonshine”, a popular product in the hills of Virginia at the time- the mixer was at one time even billed as “zero proof hillbilly moonshine”. The moonshine theme didn’t stick, but the hillbilly did, and when Mountain Dew was trademarked and labeled, it included a cartoon hillbilly taken from the creators’ original label design, who would eventually grow to become the drink’s official mascot for years to come. Later named ‘Gran’Pappy’, he soon became a popular icon in bars, and appeared on several Mountain Dew products and merchandise, lasting for several more decades.
http://www.stageselect.com/news/newsview...
Bascom Lamar Lunsford's original recording of "Old Mountain Dew" was used as the first advertising theme for the newly created Mountain Dew soda.
Mountain Dew was originally marketed as "zero proof moonshine" and had pictures of hillbillies on the bottle until 1973.
http://en.wikipedia.org/wiki/mountain_de...