Where is blue moon brewed?!
Where is blue moon brewed?
Answers:
In 1999, the Confederation des Brasseries de Belgique (The Confederation of Belgian Breweries) sued the then-named Coors Brewing Company over its use of the term "Belgian White." The CBB alleged Coor's advertising was misleading, and could confuse American consumers into believing Blue Moon was made in Belgium. Coors at first responded by adding "Made in CANADA" and "Belgian-style" in small print to the bottle labels, but refused to change its advertising or packaging. [1]
Coors eventually settled out of court with the CBB, agreeing to change the labelling to "Belgian-style Wheat Ale."[2]