Molson Coors, Miller to Combine U.S. Operations.....Is this good or bad for MolsonCoors/Miller beer lovers?!
http://jayski.com/cupnews.htm#news7
Molson Coors, SABMiller Combine U.S. Operations: The makers of Coors and Miller Lite plan to combine their U.S. brewing operations in an effort to compete better against industry leader Anheuser-Busch. The joint venture announced Tuesday will be known as MillerCoors and will have responsibility for selling brands including Miller Lite, Miller Genuine Draft, Coors, Coors Light and Molson Canadian in the U.S. Anheuser-Busch Cos. accounts for about half of the U.S. market with brands such as Budweiser, Michelob and Bud Light. SABMiller PLC will have a 58% economic interest in the venture and MolsonCoors Brewing Co. will own 42% of the new company. They will have equal voting interests, however. The joint venture will also result in cost savings of $500 million, the companies said. That savings will mainly come from reducing shipping distances, finding economies of scale in brewing operations, optimizing production and eliminating duplicate corporate and marketing services.
Under the terms of the agreement, the companies said they will conduct all of their U.S. business exclusively through the venture. The companies said by combining their U.S. operations, the venture will be able to invest more in marketing its brands to consumers and compete more effectively with larger brewers like Anheuser-Busch and InBev NV S.A., which imports a large number of global beers into the U.S. and is the world's largest brewer by volume.(AP/Yahoo Biz), no word how or if this will effect the sponsorship of the #2 Pensek Racing Dodge of Kurt Busch, Coor's Light was just announced as the official beer of NASCAR and will not sponsor a team in 2008.(10-9-2007)
Answers: Found this.........
http://jayski.com/cupnews.htm#news7
Molson Coors, SABMiller Combine U.S. Operations: The makers of Coors and Miller Lite plan to combine their U.S. brewing operations in an effort to compete better against industry leader Anheuser-Busch. The joint venture announced Tuesday will be known as MillerCoors and will have responsibility for selling brands including Miller Lite, Miller Genuine Draft, Coors, Coors Light and Molson Canadian in the U.S. Anheuser-Busch Cos. accounts for about half of the U.S. market with brands such as Budweiser, Michelob and Bud Light. SABMiller PLC will have a 58% economic interest in the venture and MolsonCoors Brewing Co. will own 42% of the new company. They will have equal voting interests, however. The joint venture will also result in cost savings of $500 million, the companies said. That savings will mainly come from reducing shipping distances, finding economies of scale in brewing operations, optimizing production and eliminating duplicate corporate and marketing services.
Under the terms of the agreement, the companies said they will conduct all of their U.S. business exclusively through the venture. The companies said by combining their U.S. operations, the venture will be able to invest more in marketing its brands to consumers and compete more effectively with larger brewers like Anheuser-Busch and InBev NV S.A., which imports a large number of global beers into the U.S. and is the world's largest brewer by volume.(AP/Yahoo Biz), no word how or if this will effect the sponsorship of the #2 Pensek Racing Dodge of Kurt Busch, Coor's Light was just announced as the official beer of NASCAR and will not sponsor a team in 2008.(10-9-2007)
I saw this yesterday too. My dad actually worked for Miller for 20 years. This will be good for fans of Miller and Coors. I personally like both and think AB (Budweiser is the devil). This will create better advertising, lower prices, and probably even more products. Finally somebody will be able to give Bud a run for their money.
The only negative is that I think about 30%-40% of the employee jobs will be cut. There will be a lot of overlap because both companies obviously do the same thing. It will be interesting to see what happens.
Though I'd hate to see people lose jobs, because of it. Report It
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