How do you feel about the merger of SA Miller *Miller Brewing company* and Molson-Coors in a Joint venture?!
there's the link if you think this is a hoax, Coors and Miller have created a joint venture, effectively creating a 2 company market in the United States for the Big Brewers, A-B and now Coors and Miller. What do you think the effect will be on the american mass beer market, beer costs and flavor profiles. I will award a best awnser, so think carefully on it and please, if you cant give more then a 4 word answer, you likely wont hit the spot Unless it was "More reasons to Homebrew" or something along those lines. Give it a good shot and good luck
Answers: http://allafrica.com/stories/20071010040...
there's the link if you think this is a hoax, Coors and Miller have created a joint venture, effectively creating a 2 company market in the United States for the Big Brewers, A-B and now Coors and Miller. What do you think the effect will be on the american mass beer market, beer costs and flavor profiles. I will award a best awnser, so think carefully on it and please, if you cant give more then a 4 word answer, you likely wont hit the spot Unless it was "More reasons to Homebrew" or something along those lines. Give it a good shot and good luck
This is bad for the beer industy. This means that 80% of the beer market is controlled by two companies, its called a duopoly. It really creates a problem for other competitors because the resources of the giants (Miller/Coors and AB) are limitless in comparison to the little guys. The industry will inveitably go through a phase where mergers take place everywhere to avoid being wiped out by the big guys.
Well, sometimes when companies like this merge you will see good beers from the small company become national labels almost overnight due to insight of the larger company's marketing tactics. But it also is dangering some of the more expensively brewed beers that may have great flavorful, full bodied taste, yet they will cut it due to bad sales. Also on the other hand, two companies coming together can invent a new brew or two for us to enjoy. Economically speaking it is a good investment and I'm glad I have stock in Miller.