# Why is starbucks grande coffee more expensive per ounce than the tall?!

Question: Why is starbucks grande coffee more expensive per ounce than the tall?
it has always been the case that the bigger cup holds more value, but now I have been noticing that this is no longer the case. I tried contacting Starbucks but have not gotten a straight answer. Anybody know the real reason. No guesses please. Thanks!!

It increases their profit, and most people don't do the math.

It's not more expensive per ounce. I just did the math.

Short coffee: \$1.74/8oz=\$0.2175/oz
Tall coffee: \$1.96/12 oz = \$0.1633/oz
Grande coffee: \$2.18/16oz = \$0.13625/oz
Venti coffee: \$2.52/20oz = \$0.126/oz

Looking at the figures above, short is the most expensive and Venti is the cheapest per ounce. Tall is more expensive than Grande.

I work at Starbucks

The consumer Foods information on foodaq.com is for informational purposes only and is not a substitute for medical advice or treatment for any medical conditions.