Where can I find free information about Brazilian chocolate market?!
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Hi, Joe. I'm brazilian and I work with marketing.
Brazilian chocolate market is a 517,000 tons (2009) and 5,3 billion Reais (3,0 billion dolars) market. Chocolate is very weel acept in any social class in Brazil (E and D, low; C and B, middle class and A, rich) and the average consumption of brazilians is 2.4 kilos (5,29 lb). Normal consumers purchase 10 units/week. Women represent 55% of brazilian market.
55 largerst cities (due to it large population) represent 50% of national consumption in Brazil, because, togheter, that cities correspond to more than 50% of brazilian population.
The main Brazilian brands are:
CHOCOLATES GAROTO: www.garoto.com.br/portal/home/
SWEET BRAZIL: www.sweetbr.com.br/index.html
Two brands have it own stores:
CACAU SHOW (800 Stores, most is franchising): http://www.cacaushow.com.br/
KOPENHAGEN (226 stores): http://www.kopenhagen.com.br/site/defaul…
BRASIL CACAU (> 100): http://www.brasilcacau.com.br/site/defau…
Foreigner brands are:
KRAFT FOODS (Lacta's partner in Brazil), USA
KINDER (a Ferrero's brand for children), Italy
All these brands have industrial plants in Brazil except KINDER.
We have an annual festival - CHOCOFEST - in winter (june), that includes parade and fashion. Look:
You are invited to visit my channel about Brazil:
Brazil import 53 million dollars (9,000 tons) and export 12 million dollars or 34,000 tons (2009).