Why is the dairy located in the back of the store?!


Question: Why is the dairy located in the back of the store!?
It all the cold stuff actully, but if you need just milk, cheese!.!.you have to travel all the way to the back!. Why is that!?
This was the closest catagoy I could find!.Www@FoodAQ@Com


Answers:
The answer actually lies in merchandising!. The strategy it relies on is that most people that go to the supermarket want to buy bread and milk/meat, so they put essential products in such a manner that you pass by the largest possible number of products, thus being tempted to buy more!.Www@FoodAQ@Com

I studied this!. It is because of all food, milk is the one thing nearly everybody needs, and will make a special trip for!. The reason it is in the very back is so you have to pass by more displays and be in the store longer!. The longer you are in there, and the more displays you have to pass, the higher the probability you'll buy things you didn't intend! Therefore, the store gets more of your money than if the milk was up front!
Think about it!. How often have you gone in just to get milk, and came out with a bag of other stuff!?
It wasn't your imagination, it really is on purpose!Www@FoodAQ@Com

I think it has to do with the layout of the whole store!. Grocery stores receive product through the backdoor, or rear of the building!. this is also where most of the items are held until they are needed on the shelf!. this is true for perishable products also!. so the coolers that hold this product are located in the back of the store!. Many of these coolers allow for items such as milk to be stocked from inside the cooler!. It also keeps product from being drug all over the store by vendors and clerks!. Of course this also makes in easier to have refrigeration all together!.Www@FoodAQ@Com

Stores place the most frequently purchased items, such as milk, chips, pop, beer (think about Walmart,) in the back so that the consumer walks past all of the other aisles on their way in and out of the store!. This increases visibility of other items and the consumer is more likely to buy more items!. Thus the store makes more money!. Believe it or not, companies hire people who research ways for the store to make more money!. This is one of their ways!Www@FoodAQ@Com

I think it is so while you shop for everything else first, you reach that stuff last, and it has less chance of spoiling!. If you got it first, it would be warm by the time you got to the front!. Just think!.!.!.!.start in your head if you started from the Back and worked your way to the front, that butter and milk aint gonna be so cold!. Than you have to make a couple of stops on the way home, when you reach out and go to put the milk away!.!.!.whats it gonna feel like!?!? eeewwwwwWww@FoodAQ@Com

im pretty sure its all marketing, we learned about this in like middle school!. Most people go into the store for something like bread, eggs, milk!. Not planning on spending hours getting items that werent on their list!. They put those items in the back so you have to go through the other not necessarily needed items (that you'll probably wind up getting)!. I mean honestly how many times have you gone to a supermarket and wind up getting a lot more then you planned!.!.!.its because you saw something that intrigued you, therefore the whole milk location thing is just a ploy to get you to buy more!.Www@FoodAQ@Com

They put the dairy in the back of the store because the cows are brought in the back of the store for milking!. Cheese is also made with churns by Swedish girls as the sheep are herded up for goat's milk!. It is such a mess when the cow's release their manure on the floor!. Now you know why the meat dept!. personal wear those aprons!.Www@FoodAQ@Com

MARKETING! All the basic items that person needs are always in the back of the store!. This way the consumer has to pass all that pretty packing, baked goods, fried chicken at the deli counter, etc before they grab the single carton of milk that they came in for originally!.Www@FoodAQ@Com

First, the refrigerators need alot of ventilation (and electricity) so they need to be on a wall!. The back wall works best for merchandising!. You may just need milk and cheese, but they have you walk by chips, cokes, bread, etc!. Your list grows just by walking in to get milk!Www@FoodAQ@Com

Maybe so all the wiring for the coolers is closer to the source - you know what I mean!? So that the coolers can be up against a wall and the wiring doesn't have be strung out all over the floor of the grocery store, haha!. :)

I'm starring this - it's a good question! :)Www@FoodAQ@Com

Because most people come in to buy milk products and would have to go down at least one isle to get to the back, and they will notice other things that they might want to purchase, so that is why they put the dairy on the back wall of the store!.Www@FoodAQ@Com

Its call "IMPULSE BUYING"!. You have to walk though out the store and see stuff you really don't need but want!.
Same reason WHY they put candy and drinks up by the registers!.

They make you walk all the way in the back so you can buy other things as well!.Www@FoodAQ@Com

So that the department is closer to the receiving dock, and they can get their perishable product into the refrigerated area faster; every second counts, especially in summer!.Www@FoodAQ@Com

Most "basics" are at the far end of the store- dairy, bread, meats, etc!.!.!.!.!.!.!. they want to force you to walk thru the store in the hopes you'll make some impulse buys as you enter and leave!.Www@FoodAQ@Com

Great question!. It makes me think!. Maybe that section should be away from all the light that's in front!. also, every time the front door opens it lets warm air in!? I dunno but that's a good question!.Www@FoodAQ@Com

because for some reason the refrigerators need to be located along the edge of the store so meats, milk, butter cheese yogurt are all located along the wallWww@FoodAQ@Com

Yup!.!.!.marketing!Www@FoodAQ@Com





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